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Promotional Products Best Practices

Promotional Events

Below are Public Holidays of the United States, Canada and the United Kingdom for 2008. If you are planning to hold a trade show, special event or want to sell a new product, it is best you do it on a public holiday where people can have time to visit the event and maximize your revenue.

UNITED STATES

January 1 New Year’s Day
January 21 Martin Luther King Jr. Day (3rd Monday of January, traditionally Jan. 15)
February 2 Groundhog Day
February 3 Super Bowl Sunday (currently the first Sunday of February)
February 6 Ash Wednesday (Christian; moveable based on Easter)
February 14 Valentine’s Day
February 18 Presidents Day (officially Washington’s Birthday; 3rd Monday of February, traditionally Feb. 22)
March 16 Palm Sunday (Christian; Sunday before Easter)
March 17 St. Patrick’s Day
March 20 Vernal Equinox (based on sun), Lailatul-Qadr (Islamic; moveable, based on lunar calendar)
March 21 Good Friday (Christian; Friday before Easter)
March 23 Easter Sunday (Christian; moveable; Sunday after first full moon during spring)
March 24 Easter Monday (Christian; Monday after Easter)
April 1 April Fool’s Day
April 20 First day of Passover (Jewish; moveable based on Jewish calendar)
April 21 Patriot’s Day/Marathon Monday (New England and Wisconsin only) (3rd Monday of April)
April 22 Earth Day
April 27 Last Day of Passover (Jewish; moveable, based on Jewish Calendar)
May 5 Cinco De Mayo (Mexican holiday often observed in US)
May 11 Mother’s Day (2nd Sunday of May), Pentecost Sunday (Christian; 49 days after Easter)
May 26 Memorial Day (last Monday of May, traditionally May 30)
June 14 Flag Day
June 15 Father’s Day (3rd Sunday of June)
June 20 Summer Solstice (based on sun)
July 4 Independence Day
September 1 Labor Day (first Monday of September)
September 2 First day of Ramadan (Islamic, moveable based on Lunar calendar)
September 30 – Oct. 1 Rosh Hashanah (Jewish; moveable, based on Jewish calendar)
October 2 Eid-al-Fitr/Day after the end of Ramadan (Islamic, moveable, based on lunar calendar)
October 9 Yom Kippur (Jewish, moveable, 9 days after first day of Rosh Hashanah), Leif Erikson Day
October 13 Columbus Day (2nd Monday of October, traditionally Oct. 12)
October 14 First day of Sukkot (Jewish; moveable, 14 days after Rosh Hashanaah)
October 20 Last Day of Sukkot (Jewish)
October 22 Simchat Torah (Jewish; moveable, 22 days after Rosh Hashanah)
October 30 Mischief Night
October 31 Halloween
November 1 All Saints Day, Day of the Dead (Mexico)
November 4 Election Day (Tuesday after the first Monday of November)
November 11 Veterans Day
November 27 Thanksgiving (4th Thursday of November)
November 28 Black Friday (Friday after Thanksgiving Day)
December 7 Pearl Harbor Remembrance Day
December 21 Winter Solstice (based on sun)
December 22 First day of Hannukkah (Jewish; moveable, based on Jewish calendar)
December 24 Christmas Eve (Christian)
December 25 Christmas Day (Christian)
December 26 First day of Kwanzaa (Kwanzaa is celebrated until January 1, 2009)
December 29 Last day of Hannukkah (Jewish; moveable, based on Jewish Calendar)
December 31 New Year’s Eve